New! Featured Essays on Narrative

Is Narrative Strategy a Communications Strategy The short answer is yes... if we understand that everything we do is a form of communications. This essay explores the importance of integrating narrative strategy into campaign and organizational strategies to realize the full power that narratives can have in shaping our work and moving our agendas.
A Narrative of Rural Abundance: A Case Study of Land Stewardship Project’s Narrative Strategy The Land Stewardship Project (LSP) has been working to change the public conversation for three and a half decades. In 2015, LSP began working with GPP on a lengthy process to develop and implement an integrated narrative strategy that reconnects leaders and members with the implicit values and principles that inspire the organization and its constituency. This case study shares the story behind LSP’s narrative strategy: how it informs their communications and organizing, and what it has meant for both their internal cohesion and overall effectiveness. Using a grounding narrative, LSP works across political fault-lines, expanding the space and scope of what is politically possible.
At the Intersection of Power and Hope: Narrative Change In Minnesota GPP Senior Strategist Dave Mann shares his reflections about the ways in which narrative strategies have grown/evolved in Minnesota over the past 16 years and the impact they are having on organizations internally and on their effectiveness. Additionally, Dave shares insights on the role of narrative strategy in shaping the broader work of Our Minnesota Future. Dave concludes with reflections on the challenges groups have faced and what is needed to make this work more effective moving forward in Minnesota but also for other organizations and alignment groups interested in undertaking this work.

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Grassroots Policy Project

Tomorrow! Harmony Goldberg of Grassroots Policy Projectand Ana Maria Archila from the Center for Popular Democracy will go deep with five leading organizers on the tactics that defeated Trump and the strategy to build forward. The all-star panel: Burt Lauderdale/Kentuckians for the Commonwealth; Elianne Farhat/TakeAction Minnesota, Anthony Thigpenn/California Calls, Andrea Mercado/New Florida Majority, Maurice Mitchell/ Working Families Party. We’re excited to team with @ForgeOrganizing to bring this to you tomorrow, Dec. 2, 12:30pm ET/11:30am CT / 9:30am PT

2020 Elections: Taking Stock with Leading Organizers.

Some of the best electoral organizers are coming together to take stock of the 2020 US elections and chart the path forward. Join hosts Harmony Goldberg and ...

youtube.com

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Sandra Hinson

Our Executive Director, María Poblet, was interviewed for the documentary series "Power and Health," which explores how political, social, and economic conditions impact community health outcomes. "Power and Health" starts streaming on October 27 on KCET.

Power and Health (Preview)

"Power and Health" examines the role of power in our society and how it can be reshaped through community, belonging and inclusion in order to reshape our...

kcet.org

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Grassroots Policy Project

The court's refusal to reverse a lower court order likely will prevent hundreds of thousands of people from voting in the November election.

Supreme Court Deals Major Blow To Felons' Right To Vote In Florida

The court's refusal to reverse a lower court order likely will prevent hundreds of thousands of people from voting in the November election.

npr.org

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Grassroots Policy Project

How deep canvassing happens during a pandemic.

Can Millions of Deep Conversations With Total Strangers Beat Trump -- and Heal America?

COVID-19 has upended the 2020 campaign. Activists are testing a cutting-edge strategy to change the hearts and minds of voters in our pandemic election

rollingstone.com

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