New! Featured Essays on Narrative

Is Narrative Strategy a Communications Strategy The short answer is yes... if we understand that everything we do is a form of communications. This essay explores the importance of integrating narrative strategy into campaign and organizational strategies to realize the full power that narratives can have in shaping our work and moving our agendas.
A Narrative of Rural Abundance: A Case Study of Land Stewardship Project’s Narrative Strategy The Land Stewardship Project (LSP) has been working to change the public conversation for three and a half decades. In 2015, LSP began working with GPP on a lengthy process to develop and implement an integrated narrative strategy that reconnects leaders and members with the implicit values and principles that inspire the organization and its constituency. This case study shares the story behind LSP’s narrative strategy: how it informs their communications and organizing, and what it has meant for both their internal cohesion and overall effectiveness. Using a grounding narrative, LSP works across political fault-lines, expanding the space and scope of what is politically possible.
At the Intersection of Power and Hope: Narrative Change In Minnesota GPP Senior Strategist Dave Mann shares his reflections about the ways in which narrative strategies have grown/evolved in Minnesota over the past 16 years and the impact they are having on organizations internally and on their effectiveness. Additionally, Dave shares insights on the role of narrative strategy in shaping the broader work of Our Minnesota Future. Dave concludes with reflections on the challenges groups have faced and what is needed to make this work more effective moving forward in Minnesota but also for other organizations and alignment groups interested in undertaking this work.

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Daveed Diggs asks: “What to My People is the Fourth of July?”

Amidst the national uprising against racist violence, Daveed Diggs demands we ask what the Fourth of July means to Black people in America right now. Join th...

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Grassroots Policy Project

Today we mourn the passing of a longtime friend of GPP, Howard Croft. Howard was a veteran civil rights activist, educator, community organizer, labor organizer and leader, one-time candidate for DC City Council, and supporter of GPP from our earliest days, serving on the Board for 3 years. Howard's passing also is a reminder to us all to take COVID-19 very seriously and keep each other safe, while we honor and lift up a life well-lived. Thank you, Howard.

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Please watch and widely share this accessible video from People's Action about the current crisis, with clear analysis of the multiple problems we face and reform proposals that will move us toward a more just, equitable, inclusive and sustainable society as we work our way beyond the crisis. We are pleased that the analysis draws from GPP's "Stepping Into The Moment."